03
2024
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07
Outdoor industry has accelerated market segmentation and the proportion of popular products has risen
Nanjing at the end of July still reflects the nature of China's old "four furnaces", but the heat couldn't stop exhibitors from all over the country. 2013 Outdoor Asia was held here from July 24 to 27, and "at this year's show you can get a basic idea of what they're all about and what they want
Nanjing at the end of July still reflects the nature of China's old "four furnaces", but the heat couldn't stop exhibitors from all over the country. 2013 Outdoor Asia was held here from July 24 to 27, and "at this year's show you can get a basic idea of what they're all about and what they want. and what they want to do. "Mr. Wang, marketing director of an outdoor products company in Jinjiang, walked around the exhibition halls with a large amount of data collected from various booths. Although his company did not participate in the exhibition, they flew to Nanjing with a learning attitude "From the exhibition, the trend of industry segmentation is becoming more and more obvious this year. Every enterprise is emphasizing their differentiation route."
Popularization and differentiation has become a prominent feature of the outdoor industry this year, in contrast, Quanzhou enterprises, although the number of exhibitors is a record low, the integrated brand only Stone and Tamburlaine two companies to participate, but the whole Audi still has many highlights As exhibitors said, in the product features increasingly serious homogenization of industry trends, the brand has become a breakthrough point for enterprises, and the platform of the Asian exhibition is to achieve this goal! The platform of Asia Expo is to realize this goal.
News
2024-07-03
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